This Is Marketing – 9780525542797 – Periplus Ori Book

Cover Material: Paperback
Publisher : Penguin Publishing Group
Publish Date : 2018-11-13
Author: Godin, Seth
ISBN-13 : 9780525542797
English
Pages : 288

Description :

This Is Marketing
A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation. Great marketers don’t use consumers to solve their company’s problem